LAUNCH YOUR ADS LIVE • TWO DAYS · $97 • BUILT FOR 6 & 7-FIGURE COACHES
A Live 2-Day Virtual Workshop
Launch Your Ads Live.
You've got a proven offer, an existing funnel, and clients who get results. The only thing missing is a system that creates a predictable flow of qualified leads.
JUNE 4&5, 2026. | 11:00 am–1:00pm ET | 100% Virtual
Registration closes 48 hours before Day 1 so you have time for pre-work
A Live 2-Day Virtual Workshop
Launch Your Ads Live.
You've got a proven offer, an existing funnel, and clients who get results. The only thing missing is a system that creates a predictable flow of qualified leads.
JUNE 4 & 5, 2026 | 11:00 am–1:00pm ET | 100% Virtual
Registration closes 48 hours before Day 1 so you have time for pre-work
2 DAYS
Ads Launched
100%
Virtual
6 & 7
Figure Coaches
ONLY
$97
One-Time
Investment
In two days, we install it together. Live inside your ad account.
Whether you've never run an ad, you ran them and didn't get the results you wanted, or your ads are running but you want to make them more profitable, this is where we make it happen.
Sound Familiar?
You're not new to business.
But not enough people know you exist.
You've got a great offer and clients who get results. But when it comes to paid ads, there's a wall. And it's costing you.
You hired an agency and got burned.
They charged you $3K–$5K a month, ran vague reports you couldn't read, and delivered leads that never closed. You swore you'd never do it again.
You bought a course. It sat in your dashboard.
Fourteen modules of theory. No actual campaigns. You watched three videos and life happened. You're still not running ads.
You're afraid to "waste money" on ads.
So you stay stuck in referrals and organic, which is inconsistent, exhausting, and entirely dependent on you showing up every single day.
Your growth is capped by your capacity.
You can't scale what you can't systematize. And without predictable lead flow, every month feels like starting over.
2026 Update
Meta changed
everything.
Again.
If you're running ads the way you did in 2024, or even late 2025, that's a big reason why they're not working. Meta has made significant platform changes that rewrote the rules on targeting, campaign structure, and creative. What used to convert doesn't anymore. What used to be best practice is now a budget drain.
This workshop is built around what's working right now, in 2026, not what worked two years ago. We're not teaching you outdated strategy. We're launching campaigns built for the current platform, with the current algorithm, using the approaches that are actually producing results today.
"The coaches losing money on ads right now aren't bad at business. They're running a 2024 playbook in a 2026 world."
— MARQUEL RUSSELL
What This Is
Not a course.
Not a masterclass.
A launch.
Most events teach you what to do and save the how for their high-ticket program. We don't do that here. In two days we're doing both strategy AND implementation. Because the best way to show you we can help you is to actually help you.
Over two focused mornings, we build your campaigns together, inside your actual ad account... and press go before Day 2 ends. You leave with a live, running paid traffic system. Not notes. Not homework. Live ads.
01
Strategy First
Setting up campaigns is simpler than you think, and I'll prove it. But without the right strategy first, you're just lighting money on fire.
We cover how to attract your best-fit client and how to structure campaigns so that you go into Day 2 ready to launch ads that bring in qualified leads and paying clients. I'm giving you my exact playbook. Zero guesswork.
02
Live Build
We're in the ads manager together. You're seeing inside our ad account as we build and launch profitable campaigns live.
By the time we close out, you've launched your own campaign and you have a system to do it over and over again ... without hiring an agency, without handing off the most important part of your business to someone else. That alone saves most coaches $5K a month.
03
PSYCHOLOGY OF THE 8-FIGURE ADVERTISER
For years I relied on organic content because I was terrified of losing money on ads.
I know exactly what it feels like to sit at the dashboard and talk yourself out of pressing go. Most coaches don't fail at ads because the strategy was wrong. They fail because fear made them underspend, overthink, or quit too soon.
We address that head-on here so the rest of the system actually works ... and you leave with a clear framework for making profitable decisions on your ad spend.
04
Campaigns Live
By the end of Day 2, your ads are live. Not a to-do list you're "hoping" to get to. Not a draft waiting to be reviewed.
Running campaigns inside your actual ad account, bringing in qualified leads for your coaching business. You'll leave this workshop having done the thing most coaches spend years avoiding.
The Two Days
What we cover...
hour by hour.
PREWORK
Complete your prework and you'll have your Business Manager, ad account, pixel, and payment method set up before Day 1 starts ... so we start at strategy, not tech support.
STRATEGY + ASSET PREP
The Paid Traffic Mindset: why smart coaches lose money on ads and how to think differently ... so you're making decisions from a place of clarity, not fear
Avatar Precision: get crystal clear on exactly who you're targeting before we spend a dollar ... so every dollar you put in is aimed at the right person, not wasted finding out
Campaign Architecture: map out the full campaign structure before we touch the ads manager ... so Day 2 is a build, not a guessing session
Creative Direction: write your hooks, ad copy, and creative brief together, live ... so you walk into Day 2 knowing exactly what to build and why
Asset Lock: leave Day 1 with your copy written, creative direction clear, and everything ready to launch ... so Day 2 is all execution, no prep
LOG IN + LAUNCH
Overnight wins: quick review and open Q&A before we build ... so nothing slows down the launch
Live build: log in to the ads manager together and build your campaigns using everything from Day 1 ... so you've built it yourself and know you can do it again
Final review: one last look before anything goes live ... so you're pressing go with confidence, not hope
Press go: your ads launch live on this call, together ... so you leave the workshop with a running paid traffic system, not homework
Reading the data: how to interpret your first 48–72 hours ... so you don't panic, touch the wrong things, or kill a campaign before it has a chance to work
This Is Built For You If.
You've already proven
your offer works.
This is not a "starter" event. This is for coaches and consultants who have real clients, real results, and a real offer and are ready to pour fuel on it.
You're a coach or consultant doing $10K–$100K+ per month and you want to add a predictable, scalable lead source... not another tactic that depends on you showing up every day
You have something to drive traffic to a sales call funnel, a webinar, a challenge, a live event, a low-ticket offer page. If people can land somewhere and take action, you're ready.
You have a proven offer with clients who get real results... you just need qualified people in front of it consistently
You've never run ads and you're done avoiding it... you're ready to finally stop wondering what it would look like if you just ran them
You've run ads before but didn't get the results you wanted... and you're ready to rebuild the system the right way instead of guessing again
You're done depending on referrals, organic, or your own energy as the primary growth engine
You want to own your lead generation... not hand off the most important part of your business to an agency
HEAR FROM CLIENTS WHO
MADE THE SHIFT
Karwanna Irving
Marcus Rosier
Christy Rutherford
Words Taylor
Tara Reed
David Shands
Christon " The Truth " Jones
Tammi & Sheldon Moore
EARNINGS DISCLAIMER: Results shared on this page are not typical. Individual results will vary based on effort, experience, and market conditions. Strategic Scale Institute makes no guarantee that you will achieve similar results. Testimonials shown are from real clients, but their experiences may not reflect the outcomes of all participants.
No More Guessing. No More Waiting. Just Results
Your Facilitators
Built by people
in the trenches.
Marquel Russell
From High-School Dropout to Inc. 5000 CEO
Marquel has spent 15+ years helping coaches and consultants build businesses that don't depend on their constant presence. He built and scaled an 8-figure coaching company. As founder of the Strategic Scale Institute and an Inc. 5000 entrepreneur, paid ads have been one of the primary engines behind everything he's built.
Over the past 3 years, he's personally invested over $4 million of his own money into Meta ads ... not managing client budgets, but refining the process with his own dollars. He's outperformed every agency he's hired. He's taken complete beginners from zero to running profitable campaigns.
And here's the thing: Marquel doesn't even call himself an ads expert. He's a business builder who mastered paid traffic because his growth demanded it. That distinction matters. You're not learning from someone who lives in dashboards. You're learning from someone who thinks exactly like you, and cracked this anyway.
Special Guest Ads Expert
Announced to Registered Attendees Before Day 1
Marquel is joined by a hand-selected paid ads specialist who has managed millions in ad spend specifically for coaches and consultants at the 6 and 7-figure level. Their full name and bio go out to registered attendees before Day 1. What we'll say now: this is not a generalist. This is someone who lives and breathes lead generation for exactly the kind of business you're building. Two perspectives. Zero theory.
Your Facilitators
Built by people
in the trenches.
Marquel Russell
FFrom High-School Dropout to Inc. 5000 CEO
Marquel has spent 15+ years helping coaches and consultants build businesses that don't depend on their constant presence. He built and scaled an 8-figure coaching company. As founder of the Strategic Scale Institute and an Inc. 5000 entrepreneur, paid ads have been one of the primary engines behind everything he's built.
Over the past 3 years, he's personally invested over $4 million of his own money into Meta ads ... not managing client budgets, but refining the process with his own dollars. He's outperformed every agency he's hired. He's taken complete beginners from zero to running profitable campaigns.
And here's the thing: Marquel doesn't even call himself an ads expert. He's a business builder who mastered paid traffic because his growth demanded it. That distinction matters. You're not learning from someone who lives in dashboards. You're learning from someone who thinks exactly like you, and cracked this anyway.
Special Guest Ads Expert
Announced to Registered Attendees Before Day 1
Marquel is joined by a hand-selected paid ads specialist who has managed millions in ad spend specifically for coaches and consultants at the 6 and 7-figure level. Their full name and bio go out to registered attendees before Day 1. What we'll say now: this is not a generalist. This is someone who lives and breathes lead generation for exactly the kind of business you're building. Two perspectives. Zero theory.
Questions
GOT QUESTIONS?
WE GOT answers.
Do I need to have a funnel already?
Yes. This workshop is about installing a paid traffic system onto an existing funnel. Whether that's a sales call funnel, webinar, challenge, live event, or low ticket offer, you need to have something up and running that we can drive traffic to.
If you don't have a funnel yet, that's the thing to build first. Come back when it's live and we'll pour fuel on it together.
What kind of creative do I need? Don't I have to use video?
No... and this is one of the biggest myths that keeps people from starting. We launch with static image ads. No video required. Static ads are actually faster to test, cheaper to produce, and for this avatar they convert extremely well. Video is a later-stage optimization.
We start with what works and what you can launch in two days, not what sounds impressive.
What if I've never logged into an ad account before?
That's exactly who this is built for. The prework modules walk you through your entire setup from scratch. Business Manager, ad account, pixel, payment method... before Day 1 even starts. If you know how to get on a Zoom call or send an email, you can do this.
It's simpler than you think when you have the right guidance and the right strategy. We've taken people who had never touched an ad account and had them running campaigns by end of Day 2.
How much do I need to spend to launch my ads?
You can start with as little as $10–$20 a day. That's less than most people spend on coffee, subscriptions, or things they don't think twice about. The goal in the first two weeks isn't to spend big... it's to get data.
You need to know what's working before you scale. We'll walk you through exactly what budget to start with, how to read your numbers, and when to increase spend based on what the data tells you.
Can I really have my ads live by the end of Day 2?
Yes... if you show up and do the work. Complete the prework before Day 1, show up to both sessions, and follow the process. There is no reason your ads can't be live by the time we close out Day 2. We've designed the entire two days around one outcome: you leaving with live campaigns running.
The only thing that stops that from happening is not doing the prework or not showing up. Do both and you're launching. Period. And if you're not fully satisfied with what you learned, email us within 30 days for a full refund, no questions asked.
My Facebook account got restricted or blocked... what do I do?
Don't create a new account. Meta flags that and can ban both. The right move is to go to Account Quality inside your Business Manager and submit an appeal. For new accounts, restrictions are usually just an identity verification request, not an actual ban.
It typically resolves within 24–48 hours. If you're dealing with this before Day 1, email our support team and we'll help you navigate it. Don't let a temporary restriction stop you from registering... these are almost always fixable.
Do I need an existing ad account?
No, the prework module walks you through setting up your Business Manager, ad account, pixel, and payment method from scratch if needed. We just ask that you complete it before Day 1 so we can hit the ground running.
Can I bring someone from my team?
Yes. Your $97 registration covers you, and we encourage you to bring a team member, VA, or operations person so they get trained live.
You understand the strategy, they own the execution going forward. That's one of the most powerful ways to use this workshop.
What platform do you recommend for ads?
We'll be working in Meta (Facebook/Instagram) ads. It's where your audience is, it has the most mature targeting infrastructure, and it's the platform that gives coaches the fastest path to qualified leads at this level.
Will this be recorded?
Yes. You'll have 30-day access to the recordings after the event. That said, showing up live is where the magic happens.
The ability to get your questions answered in real time, get your campaigns reviewed live, and press go together is what makes this different from a course. Platinum members get lifetime access.
How soon after I register do I get access to prework?
Immediately. The moment you register you'll receive a welcome email with your prework module. We recommend completing it within 48 hours so you have plenty of time to get any tech questions resolved before Day 1.
Your Investment
This should cost
several thousand dollars.
You're getting two days of live, hands-on ads implementation with an Inc. 5000 founder who's personally invested over $4 million of his own money into Meta ads... refining the process, outperforming every agency he's hired, and building one of the fastest-growing coaching businesses in America doing it. An agency would charge you $3K–$5K/month for less. A course would charge you $997–$2,000 and leave you to figure it out alone.
Value: $2,000
$97
One-time investment · Instant access to prework
Day 1: Full strategy session + live campaign build ... you leave with a personal ad strategy designed to get
leads daily and clients consistently.
Day 2: Campaign launch + live Q&A ... you close the day with ads ready to launch and a simple decision-making framework so you know exactly how to make them profitable.
Prework checklist: so we start at strategy, not tech support. Your time is valuable. This is how we protect it.
Live Q&A throughout • both days
Bring a team member to train alongside you
30-day recording access after the event
JUNE 4&5, 2026 | 11:00 am–1:00pm ET | 100% Virtual
Registration closes 48 hours before Day 1 so you have time for pre-work
Our Guarantee
The "Show Up & Do The Work" Guarantee
Simple. Show up to both days. Do the prework. Be present and do the work.
If you go through the entire two days and don't feel like you got tremendous value, let us know right at the end of the event. We'll refund your $97 on the spot. No 30-day waiting period. No drawn out process. Just say the word.
Why are we willing to do that? Because we're not getting rich off $97 event tickets. We get rich by being so good that people want to go deeper with us afterward. That's how it's always worked. And we're confident enough in what we deliver that we don't need to hold your money hostage to prove it.
The only requirement: show up to both days and actually do the work. If you don't complete the prework, don't show up, or don't participate, that's not on us. But if you're all in and still don't feel it was worth it? Say so. We'll handle it immediately.
This event is only $97.
No hidden fees. Nothing waiting to charge your card after. What you see is what you get.
My goal with this workshop is to create a relationship. Once you sit down, do the work, and launch your ads alongside us ... there's a good chance you'll want to go deeper. And when that time comes, we'll be here.
Many of the 7 and 8-figure clients I've worked with over the years started exactly like this. They showed up. They implemented. They got results. Then we worked together more closely from there.
That's how this works. And the track record speaks for itself.
This is important to know: I'm not getting rich off $97 event tickets. The way I built what I've built is by being so good that people wanted to work with me at a much higher level afterward. And I think the track record speaks for itself.
So in the unlikely event you attend both days and feel it wasn't worth your investment, we'll refund your $97 immediately. No questions asked. You won't even have to return anything because there's nothing to return. Just good faith on both sides.
The Bottom Line